APOLLO Insurance

Case Study:

Revitalizing APOLLO: A Journey of Strategic Marketing and Design Innovation

Challenge: As a pioneering Insuretech start-up in Canada, APOLLO grappled with several marketing and design hurdles. The company was in need of a deeper understanding of their customers’ distinct needs and behaviors. Their website was outdated, their software platform had usability issues, and their brand identity lacked consistency and failed to connect with their audience. Moreover, they found it difficult to engage their audience across various touch points and to create compelling content for events.

Approach: To address these challenges, a strategy was developed that included gaining a deep understanding of their customers, updating both their website and proprietary software, and adopting an omnichannel marketing approach. The objective was to create compelling and valuable content for their audience while revitalizing their brand to enhance its appeal.

Execution: Detailed personas of APOLLO’s customers were crafted to better understand and cater to their needs. A crucial aspect of the execution was the rebranding of APOLLO Insurance; this informed the look and feel of strategic executions. Their website was overhauled and the usability of their software platform was improved. The power of social media, advertisements, videos, partnerships, and printed materials to engage their audience through diverse channels was utilized effectively. Online events were hosted to engage their audience and distribute valuable content, while the creation of guides and informative white papers offered additional valuable information.

Impact: These strategic initiatives led to significant improvements. An uptick in customer satisfaction, a reduction in website bounce rate, and an increase in session duration were observed. The omnichannel solutions led to an increase in reach, engagement, event attendance, and lead generation. The company rebrand enhanced brand favorability, and the production of informative content led to an increase in time spent on the website. Notably, the iterative approach to designing ads that simplified complex insurance topics into understandable and approachable on-brand creatives resulted in a 23% decrease in average CPC spend over a 3 month period. Overall, these efforts led to a substantial increase in brand awareness, demonstrating the effectiveness of the marketing and design strategies.

Virtual Open House | Gain Career Momentum

A dynamic Virtual Open House tailored to ignite career momentum. From the landing page design to social media content and promotional video, every aspect was crafted to engage the audience. Despite tight timelines, the video production was accomplished through expertly curated stock footage, ensuring a seamless narrative that resonates with the audience. Accompanying this event is a robust social media strategy designed to amplify the message and extend reach. Through cohesive visual design, strategic copywriting, and compelling content, the open house drove record-breaking attendance and reinforced APOLLO Insurance’s digital presence as a leader in the industry.

Online Quote Contest, $1,000 Giveaway | Driving Engagement and Conversions

This online quote contest offered users a chance to win $1,000 simply by obtaining an online quote, immersing them in an engaging journey. The campaign featured vibrant visual design, interactive social media content, a compelling promotional video, and high-performing paid ads, all aimed at driving participation. A/B testing was leveraged to optimize the contest landing page, email campaigns, and ad creatives to boost conversion rates. Strategic copywriting and persuasive messaging propelled record-breaking engagement. Following the campaign, the winner was announced on social media and the company website, ensuring transparency and credibility. Following up with contest participants through targeted email campaigns and retargeting ads maximized conversion opportunities. The impact was felt across key metrics including website traffic, quote requests, conversion rate, brand mentions, and social engagement.

Small Business Guide | An Essential Resource for Growth

An invaluable resource for small businesses, offering strategic guidance and actionable insights to fuel growth. The focus lay on seamless content integration, leveraging email marketing campaigns, blog promotion, SEO, and social media content to maximize its reach and impact. The guide’s visual layout and clear copywriting allowed for easy readability. With a comprehensive creative strategy as its foundation, this guide not only empowered small businesses but also boosted the number of unique visitors and overall page views. Additionally, an increase in brand mentions and social media shares resulting from the distribution of the small business guide was observed.

Social Media | Elevation through Engaging Content

These social media projects fuse creativity and strategy—captivating visuals and compelling messaging converge to elevate APOLLO’s brand presence. Curated content resonated with audiences through intentional visual design, copywriting, and creative strategy. From crafting attention-grabbing posts to devising cohesive brand narratives, every element was tailored to enhance engagement and drive meaningful interactions. This holistic approach not only bolstered brand visibility but also fostered deeper connections with audiences.

Cobranded Partnership Assets | Elevating the Online Insurance Experience

These cobranded partnership landing pages and flyers are a strategic fusion of creativity and functionality, with the goal of enhancing the online insurance journey for both renters and building owners. By developing dynamic landing page templates tailored specifically to renters' needs, the tenant insurance purchasing process was simplified through intuitive design and compelling messaging. Furthermore, two distinct flyer templates were created to address different target audiences: one focused on building owners, highlighting APOLLO Insurance's value propositions, while the other was aimed at educating tenants on using the online platform and the importance of tenant insurance. Rooted in a solid creative strategy, the implementation of these cobranded assets led to a significant increase in website traffic, a rise in the number of leads captured with improved lead quality, and a notable uptick in partner referral traffic.

SERVICES—Creative Strategy / Content / Design / Art Direction / Copywriting

CREDITS—Design Director: Andrea Hirji / Marketing Director: Sean Nolan / VP Marketing and PR: David Dyck / Marketing Coordinator: Brienna Smith / Webinar and Digital Events Coordinator: Ileana Ponce M. / CRM & Email Marketing Specialist: Azam Hosseini / SEO Specialist: Bostjan Tanko / PPC Manager: Dermot Cantrell

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