Tina Tombs Golf
Case Study:
Tina Tombs Golf | Crafting a Timeless Swing
Challenge: In 2004, LPGA Champion Tina Tombs embarked on a new journey—establishing a premier teaching academy at the Arizona Biltmore Golf Club. The greens buzzed with excitement as Tina’s academy teed off, but amidst her whirlwind success, she faced a major branding challenge. Tina Tombs Golf needed a cohesive identity. From custom prints to functional web design, the task was clear: elevate Tina’s legacy.
Approach: Discovery session revealed that Tina Tombs Golf thrives on cutting-edge golf technology and wanted to showcase its achievements. The primary audience? Retired golf aficionados, seasoned by the wisdom of 50+ years.
Execution:
Idea Generation: For the visual identity, modern sensibility meets nostalgia—a fusion inspired by vintage sports branding. The result is a brand that resonated with both experienced and new learners.
Logo Design: A custom “T” was designed for the logo and it's paired with a modified Blenda Script. The logo captures the essence of the past while maintaining a modern feel.
Typography: Futura is used for bold titles headlines—and for body copy, Adobe Caslon was selected, since an older generation finds reading serif fonts easier than sans serifs, ensuring readability for all.
Design: Circles and dots roll across compositions like golf balls for a classic look. Dark borders frame content, evoking the elegance of vintage clubs.
Web Design: The responsive site featured enlarged form fields and buttons, ensuring the target audience—older golfers—can navigate with ease.
Impact: The rebranding of Tina Tombs Golf has yielded significant results. The responsive website design led to increased website traffic, extended average session duration, and enhanced customer satisfaction, fostering brand loyalty and engagement. Similarly, branded print collateral elevated brand awareness, lead generation, customer engagement, retention, conversion, referral rates, and event attendance, ultimately resulting in heightened brand loyalty and increased event participation. This comprehensive approach not only enhanced the brand's image but also made it more accessible and appealing to its target audience, reflecting Tina Tombs Golf's commitment to providing a premier golfing experience.
Note: tinatombsgolf.com has since been redesigned by an agency I am not affiliated with.
Branded Print Collateral | Elevating Brand Presence and Engagement
The branded print collateral for Tina Tombs Golf enhanced brand awareness, lead generation, customer engagement, retention, conversion, referral rates, and event attendance. From envelopes to thank-you cards, binder covers to letterheads, and new student assessment forms to branded journals, each piece was crafted to reflect the Tina Tombs Golf identity and values. With a focus on creative strategy, design, layout, and art direction, every element of the print collateral conveyed a cohesive brand narrative and resonated with the target audience. Additionally, the inclusion of gift certificates, business cards, notepads, and branded flyers served to further promote the brand and encourage interaction with potential customers. The production of two large branded pop-up golf tents extended the brand's presence to events and tournaments, attracting attention and driving engagement on-site. This comprehensive approach to print collateral not only elevated the brand's visibility but also fostered meaningful connections with customers, resulting in increased brand loyalty and event participation.
Responsive Website Design | Enhancing the Online Customer Experience
The responsive website design for Tina Tombs Golf played a pivotal role in driving increased website traffic, average session duration, customer satisfaction, and online bookings. The website seamlessly integrated various features, including a custom Instagram feed, a section dedicated to Tina’s career archives, embedded video content offering golf tips and tricks, and a new student assessment form. Designed to align with the brand's overall identity, the website instilled a sense of trust among users, fostering brand loyalty and engagement across touch points. With a keen focus on user experience design and interface design, elements such as clear hierarchy and organization, large and readable typography, accessible user interfaces, and thorough user testing, including older adults was prioritized to ensure a seamless and intuitive browsing experience. This strategic approach elevated Tina Tombs Golf’s online presence, enhanced customer satisfaction, and facilitated seamless online bookings, contributing to the brand's overall success in the digital landscape.
You’ll notice that some of the projects highlighted on this site are from entities that have since ceased their online operations. Owing to confidentiality commitments tied to my latest roles and projects, I am unable to showcase specific examples in my portfolio. Practical evaluations or discussions around hypothetical scenarios offer a more accurate gauge of my current abilities. I am always open to participating in such assessments to demonstrate my competencies. Thank you for your understanding. I am eager to showcase my skills and contribute to collaborative endeavors.