LJH Construction
Case Study:
LJH Construction | Brand Renovation
Challenge: LJH Construction, a company specializing in residential and commercial construction and renovation services, was missing out on large-scale contracts. Despite having the skills, the accreditations, and a myriad of satisfied clients, their brand was like a house without a blueprint—functional but lacking character.
Approach: The mission was to understand LJH’s target audience: family-oriented homeowners, aged 35 to 50, with a household income of $120K+. This knowledge was the catalyst to building a brand that resonated.
Execution:
Concept: LJH’s core values of integrity and precision were translated into a visual language: blueprints. The elegance of architectural plans, etched in calm yet assertive blues, reflected LJH’s professional and meticulous nature.
Logo: LJH’s existing logo, which held sentimental value, was modernized. Tapered lines evoked the aesthetic of building plans, and paired with adjusted letterforms, a perfect balance was struck. The result was a logo that encapsulated contemporary confidence.
Typography: The font choices mirrored LJH’s no-frills ethos. Bebas—bold, condensed, and industrial was selected for headings. For body copy, Century Schoolbook was chosen—legible, timeless, and no-nonsense.
Simplicity & Style: Minimalism ruled the design. Thin, tapered lines echoed LJH’s precision, while occasional paper textures grounded it in the industry.
Impact: The rebranding elevated LJH Construction’s image, aligning it with the quality of their services. The new brand identity resonated with their target audience, positioning LJH as a serious contender. 1 year after the rebrand, LJH saw a massive 40% increase in overall revenue and they were happily working on the large-scale contracts they were aiming for.
Note: I am not affiliated with the agency who developed the LJH website.
Brand Promo Spot | Reviving History with LJH Construction Inc.
This brand promo spot for LJH Construction Inc. showcases the remarkable transformation of The Old Vancouver Stock Exchange, a Registered Heritage building, back to its Vaudevillian roots. Taking the helm of video direction, the essence of this unique construction project was captured, highlighting the diligent craftsmanship and dedication to historical preservation. The spotlight falls on the Open Outcry, Sean Heather's latest venture, a 120-seat cocktail bar nestled beneath Vancouver's Financial District. With stunning interior design by Ste. Marie Art + Design and Glasfurd & Walker, the space embodies a 1920s-inspired concept, breathing new life into the city's architectural heritage. Through this promotional video, LJH Construction Inc.'s role in this restoration is not only celebrated, but viewers are also invited to immerse themselves in the enchanting world of Open Outcry, where history meets modern elegance.
You’ll notice that some of the projects highlighted on this site are from entities that have since ceased their online operations. Owing to confidentiality commitments tied to my latest roles and projects, I am unable to showcase specific examples in my portfolio. Practical evaluations or discussions around hypothetical scenarios offer a more accurate gauge of my current abilities. I am always open to participating in such assessments to demonstrate my competencies. Thank you for your understanding. I am eager to showcase my skills and contribute to collaborative endeavors.