Acting for Dancers

The AFD Method | Unlocking Extraordinary Expression

The Challenge: The dance industry was in need of a fresh, innovative approach that could revolutionize training and performance. Dancers, athletes, and parents were craving clarity, contemporary vibes, and an educational thrill.

Our Approach: The AFD Method was developed as a powerful narrative tool to equip dancers with the skills to express themselves vividly. We delved into the hearts of young athletes, sports-parents, and dance studio owners to understand their needs and desires.

Execution:

• Imagination Unleashed: The AFD Method draws from the unseen threads that elevate performance. Participants explore characters, fuelled by their boundless imaginations.

• Palette: We introduced a fresh color palette that screams youthful energy. Vibrant hues that pop—enticing dancers and directors alike.

• Logo: The sleek logo, inspired by Futura, distills AFD’s essence. Acronymic letters dance in geometric harmony, while a leaping figure grounds it in the dance world.

• Grid: We designed a grid system that ensures easy navigation throughout all executions, making it easy to magnify shapes borrowed from the iconic logo.

Impact: AFD revolutionized dance training across North America. The founders penned their secrets into a book—AFD’s manifesto for captivating performances. This is not just a dance technique, it’s a training revolution.

Overcoming Obstacles: The main challenge was to create a method that was both innovative and easy to understand. By focusing on clear communication and a signature methodology, we were able to overcome this obstacle and create a method that resonated with dancers and audiences alike.

SERVICES—Design / Branding / Art Direction

CREDITS—Front End Developer: Eric Chau / Back End Developer: Emett Speer / Social Media: Sarah Brinson / Photography & Project Management: J. Alex Brinson

© Acting for Dancers. All Rights Reserved.

You’ll notice that the project highlighted on this page is from an entity that has since ceased online operations. This project, though not recent, serves as a testament to my extensive experience, however, owing to confidentiality commitments tied to my latest roles and projects, I am unable to showcase specific examples in my portfolio. Rest assured, my skills and expertise have continually evolved and diversified. While this portfolio example is valuable, I believe that practical evaluations or discussions around hypothetical scenarios offer a more accurate gauge of my current abilities. I am always open to participating in such assessments to demonstrate my competencies. Thank you for your understanding. I am eager to showcase my skills and contribute to collaborative endeavors. Enjoy!