Lola the Ladybug

Lola the Ladybug | A Picture Book

Challenge: The primary challenge was to create a captivating picture book that not only entertains but also imparts a valuable lesson about individuality and self-acceptance to children aged 3 to 8. The book needed to resonate with its young audience and their parents, as well as stand out in a competitive market.

Our Approach: The approach was multi-faceted. Extensive research on the target audience was conducted and collaboration with an Early Childhood Educator ensured age-appropriate content. Creating a cohesive visual strategy captured the book’s heartfelt message. Each page was designed to resonate with themes of courage, friendship, and identity.

Execution: The execution involved several key design elements:

• Color Palette: Vibrant, kid-friendly hues that reflected Lola’s changing moods were leveraged.

• Illustrations: Quirky, whimsical, and expressive illustrations play with scale, perspective, and emotion.

• Typography: Unobtrusive yet impactful typography, with occasional decorative flourishes to keep young readers engaged was chosen.

• Cover Design: The book cover was designed to be bold and eye-catching, with a title that exuded personality. The back cover invoked curiosity, hinting at the deeper layers of Lola’s story.

Impact: “Lola the Ladybug” successfully encourages kids to celebrate their differences wholeheartedly. It serves as a powerful reminder that our quirks make us extraordinary. By aligning all materials with the book’s overall aesthetic, Lola’s message remains consistent across all touch points. The book has been well-received by both children and parents, has a 4.2 star rating on Amazon, and has made a significant impact in promoting the message of embracing individuality. A captivating read aloud school tour was launched that invited readers to embrace their own spots—whether literal or metaphorical..

SERVICES—Design / Branding / Art Direction

CREDITS—Illustrations: Fredy Mendoza / Initial Web Design: Katy Puerta / Junior Designer: Olivia DiLiberto / Front End Developer: Eric Chau / Back End Developer: Emett Speer & Linh Tu

© Lola the Ladybug. All Rights Reserved.

You’ll notice that the project highlighted on this page is from an entity that has since ceased online operations. This project, though not recent, serves as a testament to my extensive experience, however, owing to confidentiality commitments tied to my latest roles and projects, I am unable to showcase specific examples in my portfolio. Rest assured, my skills and expertise have continually evolved and diversified. While this portfolio example is valuable, I believe that practical evaluations or discussions around hypothetical scenarios offer a more accurate gauge of my current abilities. I am always open to participating in such assessments to demonstrate my competencies. Thank you for your understanding. I am eager to showcase my skills and contribute to collaborative endeavors. Enjoy!