Other.ly

Other.ly | Where Authentic Friendships Flourish

Challenge: In an era dominated by digital interactions, establishing authentic connections and friendships has become increasingly elusive. Other.ly recognized this challenge and sought to bridge the digital gap by creating a platform where genuine friendships could flourish. They needed an approachable brand identity and a supporting creative marketing strategy that would embody their unique mission and resonate with their target audience.

Approach: A multi-faceted approach centered on crafting a compelling brand identity and communication strategy was devised. Firstly, thorough research into the target audience was conducted, primarily focusing on millennials and Gen Z individuals seeking meaningful connections beyond superficial interactions online. This research guided the development of key messaging that emphasized authentic connections, community-centric values, and a commitment to empathy and understanding.

Execution: With a clear understanding of the brand's objectives and target audience, the creation of various brand assets, including branding elements, a comprehensive brand book, app design, business cards, custom icons, a captivating landing page, and a tailored social media strategy. Each element was curated to convey the essence of genuine human connection while ensuring a seamless user experience across all touch points.

Impact: The impact was significant. By infusing the brand with messaging that resonated with the target audience and delivering a cohesive brand experience across all channels, Other.ly was established as a platform built for fostering authentic connections and genuine friendships in the digital landscape. Key metrics such as user satisfaction, churn rate, and conversion rate reflected the success of marketing efforts, indicating high levels of engagement and retention among users. Ultimately, Other.ly not only attracted users to the platform but also facilitated meaningful connections that transcended the digital realm.

SERVICES—Design / Branding

CREDITS—Brand Strategy: J. Alex Brinson & Mike Nabavi / Developer: Other.ly

Created with GB Brand Management
© Other.ly All Rights Reserved.

You’ll notice that the project highlighted on this page is from an entity that has since ceased online operations. This project, though not recent, serves as a testament to my extensive experience, however, owing to confidentiality commitments tied to my latest roles and projects, I am unable to showcase specific examples in my portfolio. Rest assured, my skills and expertise have continually evolved and diversified. While this portfolio example is valuable, I believe that practical evaluations or discussions around hypothetical scenarios offer a more accurate gauge of my current abilities. I am always open to participating in such assessments to demonstrate my competencies. Thank you for your understanding. I am eager to showcase my skills and contribute to collaborative endeavors. Enjoy!